Andy’s Frozen Custard
POP & New Campaign Launch
The objective was to create inviting & delicious in-store point of purchase posters promoting the seasonal and evergreen products available at Andy’s.
The winning base design would be used as a “template” for the rest of the year to keep the look consistent without becoming redundant. After year one the perimeters opened up - each product would have its own look and feel.
Year One Concept
Origami: Apple Pie Concrete & Sundae (Movie Poster)
Origami: Pumpkin Pie Concrete (Movie Poster)
Year Two Winning Concept
Type Design:
Strawberry Shortcake Sundae
(
Movie Poster)
Once the winning concept was selected I was responsible for finalizing the movie poster, versioning out a menu insert and creating a promotional tag for their local TV commercial campaign.
Type Design: Strawberry Shortcake (Menu Insert)
Type Design: Strawberry Shortcake (Thumbnails)
Top Your Day With A Smile
In 2020 we helped create and launch a new TV campaign called “Top Your Day With A Smile”. One of the winning commercials produced was called Bite.Smile.Dance.
My role: Storyboarding & Production