Fairway Marketplace
Logo Design & New Product Launch
Logo Design Concepts
The objective was to come up with a logo design for the new cooking school that would be built inside the middle of the flagship Fairway Market in NYC. At the beginning of the process there were multiple name choices floating around.
I was responsible for creating logo designs that used their color palette of choice, purple and green.
The Cooking Place
Winning Concept
Once the logo was selected I was responsible for doing color versions so they could decide which one they liked best, they ultimately landed on purple and black. After that I versioned out all necessary final assets and began to work on mockups for aprons, t-shirts, hats, tote bags and more.
New Product Launch
Everyday Essentials
Concept
The objective was to come up with in store signage concepts to help introduce a product line called Everyday Essentials.
Fairway Expands
Concept
The objective was to come up with in store signage concepts to help inform customers that three new brands would be coming to a shelf near them at Fairway.